Archive for the ‘Privacy’ Category

Change Of Direction

john-chadwick.com blog arrowHokey then!  It’s been a while.  Well actually it hasn’t!  I mean I posted a lengthy tome last night (not war and peace mind you but a fair chunk sized post!).  I re-read that post today and got, well, slightly miffed at the world in general, Tescos (for not exchanging my jeans), Terry Pratchett (for not writing enough books!), the postie (why not!) and the cat (made me spill coffee, well okay I spilt the coffee and the cat just happened to be in the vicinity, well in the house anyway!!).  I’d just had some disappointing news and was feeling pretty doggone low! (Bless, I know!).

I deleted the post!  As is usually the case, as soon as I had deleted it, I wanted it back!  There is probably some kind of zen thing there, or at the very least one of those Chinese proverbs; you know the ones, “man goes to bed in evening with coat-hanger in mouth, wake up in morning with smile on face”.  What does that mean exactly.  I can think of quite a lot of things that would make me wake up with a smile on my face (well okay, one thing and I can’t write it here!) but going to bed with a coat-hanger in my mouth would just hurt, really, really badly!  So did someone actually do that then, I mean, go to bed with a coat-hanger in their mouth.  If they didn’t, then how do they know that you wake up with a smile on your face?  Anyways, I digress a little!!

I was fed up and took it out on a poor defenceless blog post.  Instead of trying to rationalise the situation, or at least sleep on it, I kneejerked!  I reacted to the situation and instead of taking a step back and having a thunk, I ploughed right with nil, no, Nada, zip, bugger all consideration for the consequences of my action.  Still, at the end of the day, it was only a blog post!

Back to this post then (collective sigh of relief!).  What does the title mean and why write now (at stupid o-clock in the morning!)?.  Well it means that I have decided to change direction in my erstwhile but realistically fruitless attempts at earning a living online!  I have been trying to do everything; create a product, create a membership, create a shop, maintain a blog, post videos, spin articles, drum up traffic, build a list, create another membership and to what end.  Lots of frustration and nil achievement!  Stuff that then!  And by the way, I’m writing this because a very good friend reminded me in the usual totally unsubtle way that I needed to write a post.  Of course, if said friend had bothered to visit the blog last night, they would have seen the original (now extinct) post and not had to resort to blatant mockery in order to get me to post….thanks though!!

I signed up to the John Thornhill Marketing Masterclass last year and I’ve got about 11 weeks to go until I complete the course.  John is ace and is even acer (!) as of the other day when he sent all members an email stating we had free membership to this years course.  So this is what I have decided to do.  Bin the membership site, blog shop etc and concentrate on two things.

resell rights shop iconI am going to keep ResellRightsShop going, even though I am extremely disillusioned (more on that in next post).  It would be easy to give on the shop.  It’s a lot of work.  It would be easy if I could do what people on info product sites such as trade-bit do; blatantly ignore the terms of the license, price everything at under a dollar despite the obvious value and earning opportunity if done correctly.  That said, I have put a lot of personal time into ResellRightsShop and don’t want to have wasted that time.  I will therefore keep uploading a product on a daily basis until it is one of the largest (non auction) information product shops in the world, nay the universe!

The second project I am going to keep going is this blog.  I will use it as a sort of buffer for the John Thornhill Marketing Masterclass.  I will start the new course whilst finishing the old course and post regular updates to tell the world what topics we are studying and how they will benefit my marketing campaigns.  As part of the course I will write my first information product and will make it available as a download to my subscribers.  Of course that means you will need something to subscribe to before you can be a subscriber (err, chicken, egg, anyone?!).  Not sure what the product will be yet but probably something on the social networking side of Internet marketing.  There are a hell of a lot of resources out there that will aid any Internet marketer in establishing a secondary “social” list to market to.  There are also a lot of sites out there with resources pretending to help that will actually harm your campaigns.  I have learnt this through often painful experience!  In the meantime, I will maintain the thread of compliant sites, looking at what policies you really need to ensure you don’t have the contents of your bank account taken from you!

So there ya go.  Hope you are still awake and looking forward to the next cunningly constructed (try saying that after a few sherbets!) post.  At the end of the day, there is always someone a little worse off than you are, in my case its the cat and I will have to go and remove my Homer Simpson slipper from it’s backside pretty soon I think!!

That’s all Folks;

John.

PS – I’ve just spellchecked this post and Teco’s aren’t in the dictionary. Ha, sherbet is so that puts Tesco’s lower than a children’s confectionery (even if it is a damn good confectionery and even if Tesco’s sell them, which they probably do as they seem to sell everything else!).

PPS – I managed to change my jeans in the end.  I found the ticket thingy in the pocket!  Which just goes to show………………something!