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	<title>John Chadwick - The Helpful Blog &#187; newbie</title>
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	<link>http://john-chadwick.com</link>
	<description>Web Design, Social Networking, Viral Online and Offline Marketing</description>
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		<title>Shortie 0001 &#8211; Cloak Links with HTML</title>
		<link>http://john-chadwick.com/shortie-0001-cloak-links-html/</link>
		<comments>http://john-chadwick.com/shortie-0001-cloak-links-html/#comments</comments>
		<pubDate>Tue, 23 Feb 2010 12:16:02 +0000</pubDate>
		<dc:creator>John Chadwick</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Online General]]></category>
		<category><![CDATA[SHORTIES]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[newbie]]></category>

		<guid isPermaLink="false">http://john-chadwick.com/?p=520</guid>
		<description><![CDATA[WAHOO!, as my 5 year old would say (obviously he wouldn&#8217;t say it on a blog as he can&#8217;t type &#8211; can&#8217;t reach the keyboard see!).  I finally got my rosy red backside in gear and published my first Shortie.  Shortie 0001 which is a step by step guide to cloaking affiliate links using HTML [...]]]></description>
			<content:encoded><![CDATA[<p><a title="Cloak Links with HTML" href="http://john-chadwick.com/shorties-2/cloak-links-html-shortie-0001/" target="_blank"><img class="alignleft size-full wp-image-507" title="Cloak Html Shortie0001 thumb" src="http://john-chadwick.com/wp-content/uploads/2010/02/thumb-141x200.png" alt="Cloak Html Shortiess 0001 images" width="141" height="200" /></a>WAHOO!, as my 5 year old would say (obviously he wouldn&#8217;t say it on a blog as he can&#8217;t type &#8211; can&#8217;t reach the keyboard see!).  I finally got my rosy red backside in gear and published my first Shortie. <a title="Cloak Links with HTML - Shortie0001" href="http://john-chadwick.com/cloak-links_shortie0001.html" target="_blank"> Shortie 0001 </a>which is a step by step guide to cloaking affiliate links using HTML redirects.  An extremely simple process&#8230;&#8230;.once someone has shown you how to do it!</p>
<p>The report is free of charge and includes MASTER RESELL RIGHTS enabling you to sell the report and keep the profits or to GIVEAWAY the report to help others or build your list.</p>
<p>More information on this report is available <a title="Cloak Links with HTML - Shortie0001" href="http://john-chadwick.com/cloak-links_shortie0001.html" target="_blank">here</a>.</p>
<p>I hope it is of benefit to you.</p>
<p>TTFN</p>
<p>John</p>
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		<title>FTC, ICO and DPA</title>
		<link>http://john-chadwick.com/ftc-ico-dpa/</link>
		<comments>http://john-chadwick.com/ftc-ico-dpa/#comments</comments>
		<pubDate>Wed, 06 Jan 2010 02:23:51 +0000</pubDate>
		<dc:creator>John Chadwick</dc:creator>
				<category><![CDATA[FTC]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Legal]]></category>
		<category><![CDATA[List Building]]></category>
		<category><![CDATA[Online General]]></category>
		<category><![CDATA[Privacy]]></category>
		<category><![CDATA[newbie]]></category>
		<category><![CDATA[Data Protection Act]]></category>
		<category><![CDATA[DPA]]></category>
		<category><![CDATA[Federal Trade Commission]]></category>
		<category><![CDATA[ICO]]></category>
		<category><![CDATA[Information Commissioner's Office]]></category>

		<guid isPermaLink="false">http://john-chadwick.com/?p=261</guid>
		<description><![CDATA[Weird title huh? Having uploaded the free Cloak Elite software it suddenly struck me that I may need to put some kind of privacy policy on the site.  You don&#8217;t know me and certainly don&#8217;t know if I can be trusted or not.  How do you know what I am going to do with your [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-262" title="Email_icon_crystal" src="http://john-chadwick.com/wp-content/uploads/2010/01/Email_icon_crystal.png" alt="email icon" width="128" height="128" />Weird title huh?</p>
<p>Having uploaded the free <a title="Free Cloak Elite Software" href="http://john-chadwick.com/free-software-cloak-elite/" target="_blank">Cloak Elite</a> software it suddenly struck me that I may need to put some kind of privacy policy on the site.  You don&#8217;t know me and certainly don&#8217;t know if I can be trusted or not.  How do you know what I am going to do with your email address and name?  I may sell it to the highest (or lowest) bidder, I may give it to someone free of charge or I may even pass it to one of the many list building organisations out there.  I would in actual fact not do any of the above, but you don&#8217;t know that!</p>
<p>I put a little research into the matter and rather than copying (legalised stealing) someone else&#8217;s Privacy policy off a sales page, I thought I&#8217;d create my own.  Now I&#8217;m no lawyer but I like to think of myself as a fairly intelligent, sound of mind individual (some would strongly disagree with that statement!).  I started to look online and immediately came across the usual Guru selling something that is freely available to an unsuspecting newbie public.  Yes the Federal Trade Commission rules changed in December 2009 for blogs, affiliate marketing and testimonials and as part of that &#8220;direct email marketing&#8221; had to be affected, but is it really reason to hit the big red emergency stop button&#8230;&#8230;</p>
<p>Errrr, yes, actually!  The rules are pretty tight and the penalties for non-compliance are pretty severe.  Its my feeling that Internet Marketers have not yet woken up to the fact that these guys are serious!  Certainly a lot of the recent product releases have contained the usual re-hashed privacy, terms of use and earnings disclaimers.  They just will not do anymore!</p>
<p>Over the next couple of posts I&#8217;m going to try and unravel the mysteries of the Federal Trade Commission (FTC &#8211; US), Information Commissioner&#8217;s Office (ICO-UK) and the Data Protection Act (DPA-UK).  Hopefully the posts will culminate in the first of a series of short reports that will be available from john-chadwick.com at the usual astronomical price of, well, free!</p>
<p>Hah, I hear you cry!  I&#8217;m okay because the FTC rulings don&#8217;t affect me as my business is based in the UK.  Or, Hah (again), the ICO and DPA rulings don&#8217;t affect me because my business is in the USA.  On the contrary, you are affected because your customer may reside in the US or the UK and is governed by the appropriate country law.  In other words, to be really sure, you have to comply with all three legislative bodies!  Just as you would for distance selling (another small policy that many Internet Marketers overlook, as do their customers!), OMG, another short report in the offing I fear!</p>
<p>Stay tuned as I unravel the mysteries of the FTC, ICO and DPA&#8230;..for free.</p>
<p>Cheers</p>
<p>PS &#8211; as one marketer has done, I could probably charge for this info but I&#8217;m not going to do for three reasons,</p>
<ul>
<li>As stated earlier, I am no lawyer (I&#8217;m pretty sure the marketer in question isn&#8217;t either but he&#8217;s obviously got more cheek than I have!).  Not being a lawyer means that I would be somewhat less than honest if I didn&#8217;t put a huge whacking disclaimer on relevant posts and reports &#8211; something to the effect of  &#8220;I am not a lawyer and this does not constitute legal advice&#8221;</li>
<li>For people new to Internet marketing there is an awful lot to learn.  I&#8217;ve spent two years learning and my learning curve is still pretty vertical.  There are so many &#8220;buy this, buy that and get rich quick&#8221; schemers out there giving Internet Marketers a bad name.  I think its time to redress the balance a little and give something of value for free so that the majority can benefit (I will sleep better at night and will walk tall &#8211; ok, medium then!).</li>
<li>CBA!  When all is said and done it&#8217;s a royal pain in the A*** to sell a product and is sooooo much easier to just give the thing away!</li>
</ul>
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